We advise Juuri Partners in the combination of LeadCloud and the data business of Fonecta, creating one of the largest Finnish providers of sales contacts targeting services. In connection with the transaction, the majority ownership of LeadCloud is transferred from LeadDesk Plc to Juuri Partners.
LeadCloud specialises in targeting sales contacts and offers its customers business, decision-maker and consumer target group data services. In addition to B2B and B2C target group data services, Fonecta’s data business comprises e.g. Population Register Centre and vehicle register data services.
LeadDesk and the management of LeadCloud will be minority owners in the combined entity.
Juuri Partners is a Finnish private equity firm focusing on Finnish growth companies.