Holistic and solution-oriented approach to public relations, marketing and communications processes and brand protection
We are known for being the strategic legal advisor for compliance and marketing teams and business functions in developing and streamlining the company’s marketing functions and brand related co-operations. We provide one-stop shop service in complex issues on matters ranging from reviewing and reorganising public relations, data driven marketing and communications processes. We have vast knowledge of regulation governing data protection, electronic communication and consumer protection, as well as market and authority practice in said areas, ensuring sound and effective company processes.
Our clients trust us with their commercial processes due to our business-centred, yet sustainable and approach to consumer protection and marketing. We mitigate regulatory authority marketing restrictions and have achieved, through negotiations with the consumer regulatory authority, vital changes to the marketing and slogan use restrictions set by them.
We have worked closely with strong national and international brands to create new sustainable, efficient and effective multi-media marketing processes. Each renewed process has a significant impact on the organisations business or funding – ultimately directly impacting their bottom line.
Our strength is built upon our Powerhouse service model. Our Innovations Powerhouse teams combines experts in the core fields of data protection, technology and IPR to support our clients in meeting the challenges of the technological revolution within their industries.
A selection of our services
- Advice on marketing regulation, including reviewing marketing materials and campaigns
- Advice on consumer engagement, loyalty programs, profiling and direct marketing
- Representation, consultation, negotiation and litigation with and before the Market Court, regulatory authorities such as the Competitions and Consumer Authority, Consumer Disputes Board, general courts and self-regulation entities such as the Council of Ethics in Advertising
- Handling legal matters relating to commercial operations, including sponsorships and brand protection
- Handling consumer and competitor complaints
- Advice on processing consumer personal data and business data
- Advice on the use of cookies
- Product safety, labelling and claims related advice, including health claims, nutrition labelling and green claim
- Handling product recall matters
