Acquisition of Immersal

Hexagon AB

Posted on

20 Jul


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Finland, Switzerland and Sweden

Deal value:

Not disclosed

We advised Hexagon AB, global leader in digital reality solutions, in the acquisition of Immersal Oy, a pioneer and leading innovator of spatial mapping and visual positioning solutions used to produce augmented reality (AR) applications.

Immersal Oy, founded in 2015 and headquartered in Helsinki, develops AR tech that empowers people to merge digital and physical realities with spatial mapping and immersive digital content. The Immersal SDK (software development kit) allows developers to merge and “anchor” digital content to real-world objects – with precise accuracy to their actual location in the physical space – by enabling a user’s mobile device to locate and orient itself in the surrounding physical world using machine-readable maps. The maps, which are used for visual positioning, are constructed from image data supported by various mapping devices (including mobile phones) and hosted in the Immersal Cloud Service.

Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. Hexagon is putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications. Hexagon’s technologies are shaping production and people related ecosystems to become increasingly connected and autonomous – ensuring a scalable, sustainable future. Hexagon (Nasdaq Stockholm: HEXA B) has approximately 21,000 employees in 50 countries and net sales of approximately EUR 3.8bn.

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